The key to this victory was a strong grassroots push from You’re the Cure Advocates supplemented with an aggressive media advocacy campaign. Michigan legislators frequently commented that they were hearing more about the smoke-free issue than any other issue.
The Michigan smoke-free effort ended with a six week intensive grassroots campaign called, "Act Now or Forever Hold Your Breath!" Volunteers were asked to do a new activity each week including calling their lawmakers and posting messages on their lawmaker's Facebook page. This grassroots pressure created the environment needed for a strong bill, with limited exemptions for casino gaming floors, cigar bars, vehicles and tobacco shops to pass.
Congratulations to AHA Advocacy staff and You’re the Cure advocates in Michigan who worked so hard to help advance this legislation!
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