Pierce will work with the Alliance's empowerME Kids' Movement to encourage kids in Boston and across the country to eat healthier, move more and be leaders in the fight against childhood obesity. The Alliance will also leverage Pierce's star power to encourage teens and tweens to join the more than 2.2 million young people who have already made a commitment to the Movement at http://www.empowerme2b.org/.
"I struggled with my own weight as a young man, and I have seen my family, friends and community struggle with not having enough opportunities to eat well and engage in physical activity," said Pierce. "Staying active and eating well has been a huge part of my success and I think it is critical that kids everywhere understand how important exercise and nutrition are to a happy, successful life."
Read more at the Alliance for a Healthier Generation website.
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