Cass was CEO of the American Heart Association from 1997 to 2008, where he launched our award-winning Go Red For Women Campaign to raise awareness about heart disease in women. He also worked with the William J. Clinton Foundation to create the Alliance for a Healthier Generation to fight childhood obesity. Cass was widely recognized for his outstanding AHA leadership, including being named on multiple occasions to the Profit Times Power and Influence Top 50 List as well as the World Pharmaceutical Frontiers Pharma 40, and receiving the Essence of Leadership Award of the National Human Services Assembly.
Cass is a past board chair of the National Health Council and currently serves on the boards of the American Legacy Foundation, Better Business Bureau's Wise Giving Alliance, the Advisory Councils of the Paul G. Rogers Society for Global Health Research, and the University of California at San Francisco Center for Tobacco Control Research. He runs a consulting practice in Austin, Texas.
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