"I may play insanely crazy and comedic characters on screen, but as an internal medicine physician in real life, I want people to know that sudden cardiac arrest is a serious matter," said Jeong, star of The Hangover, The Hangover Part 2, and the NBC series Community, returning for its 3rd season this fall. "Immediate action can be the difference between life and death. Everyone needs to know it's in their hands to help save a life."
Ken is supporting the launch of the American Heart Association's "White Suit" campaign - a fun campaign designed to save lives by raising funds for our mission and increasing awareness of Hands-Only CPR. Traditional and online media promotions, retail promotions (paper "white suit" sales for $1), online and social media outreach and an email campaign have all been launched. In addition, we are working with Crowdrise.com, an innovative social fundraising website founded by actor Edward Norton, to raise money to support the association's lifesaving research and educational programs.
Directed by filmmaker Jesse Dylan (the creative force behind will.i.am's "Yes, We can" video and Bono's "RED" campaign), Ken's video opens with a group of friends engaged in a lively game of charades. Suddenly one of the guests collapses from cardiac arrest. From the sidelines, Jeong comes to the rescue - clad in a white suit reminiscent of the one worn by John Travolta in the classic film "Saturday Night Fever." He dances around and instructs how to perform Hands-Only CPR using the beat of the Bee Gees' "Stayin' Alive" to keep them on track - a song that is the near-perfect rhythm for performing CPR chest compressions.
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