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Beverage Companies Market Unhealthy, Sugary Drinks to Children and Teens

Friday, November 18, 2011
Young people are exposed to a substantial amount of marketing for sugary drinks, such as sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity, Sugary Drink FACTS (Food Advertising to Children and Teens Score).

Despite industry pledges to market fewer unhealthy beverages to children, the report finds there is more advertising for sugary drinks overall. For example, youths’ exposure to TV ads for full-calorie sodas doubled from 2008 to 2010. Moreover, the report indicates that companies view Black and Hispanic youths as a source of future growth for sugary drink sales. In 2010, Black children and teens saw 80 percent to 90 percent more TV ads for sugary drinks compared with White youths. For Hispanic youths, marketing on Spanish-language TV is growing. From 2008 to 2010, Hispanic children saw 49 percent more ads for sugary drinks and energy drinks, and teens saw 99 percent more ads.

Researchers also found that an 8-ounce serving of a typical fruit drink has 110 calories and 7 teaspoons of sugar—the same amount found in an 8-ounce serving of a full-calorie soda or energy drink.

Please click here to access a summary report.

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Welcome to the online home for American Heart Association advocacy in the Great Rivers Affiliate! The Great Rivers Affiliate includes Delaware, Kentucky, Ohio, Pennsylvania and West Virginia.

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