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Orange Bowl Cancels Tobacco Sponsorship

Monday, January 9, 2012
The Orange Bowl Committee canceled a partnership agreement to promote Camacho Cigars at the Discover Orange Bowl. The agreement would have extended through 2014.

A coalition of nine health organizations, including the American Heart Association, expressed disappointment over the agreement in a Dec. 20 letter to the committee.

"This blatant promotion of cigars at a high-profile sporting event continues the tobacco industry's decades-long practice of using sports and entertainment sponsorships to promote tobacco products, especially to youth," the groups wrote.

Click here for more information.
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Welcome to the online home for American Heart Association advocacy in the Great Rivers Affiliate! The Great Rivers Affiliate includes Delaware, Kentucky, Ohio, Pennsylvania and West Virginia.

We update regularly about our ongoing legislative issues (for example: tobacco prevention and cessation, childhood obesity, nutrition, stroke and STEMI systems of care, etc). We hope this blog proves to be a resource to keep our amazing advocates up-to-date with our fast-paced legislative happenings!

You don't have to be a doctor to save lives - just an advocate with the American Heart Association and its division the American Stroke Association. In just a few moments, you can make a huge difference. All you have to do is respond to the issues and action alerts that you feel are important.

Join You're the Cure today!

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